ADHD Coaching for Women

Understanding Your Brain / Creating a Life That Works

ADHD doesn't always look the same as your life changes.

The challenges you face while finding your footing in young adulthood may be very different from the mental load of motherhood, or the experience of reaching perimenopause or menopause and wondering why managing everyday life suddenly feels harder.

Affinity ADHD & Life Coaching provides practical, individualized coaching to help women understand how ADHD shows up in their lives, identify what's getting in the way, and develop strategies that work with their brain, not against it.

You don't need another system you're supposed to follow. You need strategies that work for your brain.

ADHD Through the Seasons of a Woman's Life

ADHD is lifelong, but the challenges it creates can change as your life changes. Each stage of adulthood brings new responsibilities, expectations, and demands on executive functioning.

Young Adulthood: Figuring Out How to “Adult”

The transition into adulthood can be especially challenging with ADHD. College, careers, relationships, finances, appointments, household responsibilities, and decisions about the future all require skills that may already be difficult for an ADHD brain.

You may know what you need to do but struggle with where to start, how to stay consistent, or how to keep everything from piling up. You may look capable from the outside while privately wondering why everyday responsibilities seem harder for you than they do for everyone else.

Coaching can help you create structure, improve follow-through, manage your time and responsibilities, develop sustainable routines, and build systems that support greater independence and confidence.

Motherhood: Managing the Mental Load

Parenting requires an incredible amount of executive functioning. You're not only managing yourself, you're managing schedules, meals, appointments, school, activities, household responsibilities, relationships, and the needs of other people.

For women with ADHD, that mental load can quickly become overwhelming. It can feel like you're constantly trying to remember what needs to happen next while never quite feeling caught up.

Coaching can help you identify what's creating the most overwhelm, simplify systems, prioritize what actually matters, develop realistic routines, and find strategies that better support both you and your family.

Perimenopause & Menopause: When ADHD Starts Feeling Different

Many women notice changes in how they experience or manage ADHD during perimenopause and menopause. Strategies you've relied on for years may not seem to work as well, and difficulties with attention, memory, motivation, organization, or emotional regulation may feel harder to manage.

At the same time, this stage of life often comes with its own demands—careers, relationships, changing family roles, aging parents, and years of accumulated responsibilities.

Instead of asking, “Why can't I keep up like I used to?” it may be time to ask, “What does my brain need from me now?”

Coaching can help you understand what's getting in the way, reevaluate strategies that are no longer working, and develop approaches that better fit your brain and your life today.

About Me

I'm Samantha Runnion, an ADDCA-trained ADHD & Life coach with 19 years of experience working in the mental health field.

My interest in ADHD is both professional and personal. After being diagnosed with ADHD in 2024, I began looking at many of my own experiences through a completely different lens. That experience led me to pursue extensive ADHD-specific education and professional coach training.

In August 2026, I completed the Basic ADHD & Life Coach Training program through the ADD Coach Academy (ADDCA), giving me specialized training in ADHD & Life coaching in addition to my years of professional experience as a therapist. To learn more about the ADD Coach Academy (ADDCA) and their training program, click here to visit their website.

My background as a therapist gives me nearly two decades of experience understanding human behavior, relationships, emotions, and change. ADHD coaching allows me to use that experience in a different way, helping women understand how ADHD shows up in their everyday lives and turn that understanding into practical action.

I especially enjoy working with women as they navigate the changing demands of adulthood, from establishing independence and building an adult life, to managing the mental load of motherhood, to adapting to the changes that can accompany perimenopause and menopause.

My coaching approach is practical, collaborative, and individualized. Instead of handing you another system you're supposed to follow, we'll look at what's actually getting in your way and develop strategies that make sense for your brain and your life.

Because understanding your brain isn't the end goal. It's the starting point for creating a life that works.

Services Provided

ADHD & Life Coaching

Individual ADHD coaching provides a supportive, goal-focused space to better understand your ADHD and develop practical strategies for everyday life.

Coaching may focus on areas such as:

  • Organization and planning

  • Time management

  • Procrastination and task initiation

  • Follow-through

  • Prioritizing competing responsibilities

  • Creating sustainable routines

  • Motivation

  • Managing overwhelm

  • Accountability

  • Executive functioning

  • Navigating life transitions with ADHD

Sessions are collaborative and individualized. Rather than trying to force yourself into a one-size-fits-all system, we'll identify what's getting in your way, explore strategies, and build approaches that work with your strengths, challenges, responsibilities, and stage of life.

ADHD & Life coaching is not therapy. Coaching focuses on your current goals, practical strategies, skill-building, accountability, and moving forward. My coaching services are provided separately from my work as a mental health therapist.

Contact me

Ready to Find Out if ADHD Coaching Is Right for You?

You may have spent years thinking you needed to try harder, become more organized, or be more disciplined.

What if the better starting point is understanding how your brain actually works?

I offer a free 1-hour initial consultation to learn more about what is bringing you to coaching, discuss what you'd like to change, answer your questions about ADHD coaching, and determine whether working together feels like the right fit.

Complete the form or email me at samantha@affinityadhdcoaching.com, and I'll be in touch to discuss next steps.